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Developing Your Brand Persona

  • Dell Medical School - Health Discovery Building Room 1.204 1701 Trinity Street - Room 1.208 Austin, TX 78712 USA (map)

Join the Texas Health CoLab for their monthly Learning Series.

Revealing the right brand persona is essential to winning investors and ultimate buyers.

Your brand persona is how you communicate your brand. It is a melding of communication, visual projection driven by strategic awareness, and spot-on execution. Tuck Kamin will explore strategic brand tools to help give your brand eloquence and meaning. The talk will cover:

  • How to dig deep to create the most powerful nuanced messaging and visual communication.

  • Plot out the right path to building the perception of your brand as a necessity to different audiences.

  • Recognize and understand the unique properties of “emotional drivers.”